For Photographers who are just starting out with their very own photography business, it is often hard to know exactly where in your Photographic Niche you sit. One thing is for sure, is that you will want to create a Price List that is reflective of you and your new Photographic Enterprise.

Within that, you will want to make up a photography price list for the services that you will offer. You will need to have a list that you can show to prospective clients.

However before you prepare your photography price list, you will have to do a little research so that you do not overprice or under-price your services. There are a few easy ways that you can work on making this photography list. It is essential though to get a confidence about yourself and your work before you actually embark on this task.

The reason for this? Picture your self standing in front of a prospective client, timid and unsure about what you should charge. I think that you are you likely to under price your work, yes? Now picture yourself full of confidence, brimming over with certainty about your photography, your services, your market place and your place in it. Chest out and shoulders back. Now I expect that the next words out of your mouth will be more representitve of the real value of your work! Don’t you think?

Through some basic research and honest self assessment, you can achieve all of this. You can get the information you need about the best ways to proceed, for free, from www.photodomination.com. They have other resources freely available too, that you may find useful in your new career direction.

Amongst other things, in seeing what other photographers do, you will discover that prices vary wildly within the same niche. You will find that some Photographers do not even publish a price list (probably on the basis that ‘if you have to ask, you can’t afford it!’) Others offer a pricing ‘guide’. Others are a bit too inclusive with the information offered, such as having lots of special offers with ugly little exclusions and disclaimers attached!

Wherever you are right now in your new photography business development, whether you want to run it as a home based business, or to run it from a studio, you need market information and certainty. Pick up the free E-Book at www.photodomination.com. You will be ahead of yourself before you know it!

The Best Posers Always Get The Cream
Its true! The best posers get the best sales – year on year. Portrait styles have changed across the years. Exciting, casual, fun, informal, contemporary and natural. These are the words that have replaced ‘traditional, formal & posed’. A good thing I hear you say. I could’nt agree more.
But…Also missing from so much portrait work that I see today is structure, balance, expression & artistic merit. The old ways are dead & long live the new. To take your portrait & wedding business forward you need the best of the posing basics. Outshine and outperform your competitors. Your customers will notice. Having tested many alternatives, you should go here for the the best posing guide I could come up with.

Image Styles That Consumers Want. Customers paid a $1,000 or more for each of these images

Easier said than done though, isn’t it? There are two main problems facing all photographers today.
The first is the global economy. As consumers tighten their belts, professional photography, often considered a luxury at such times in many of its niche markets, can be hard hit. This forces all Professionals to become leaner, meaner & far more competitive. It also forces ‘aspiring’ newbie pro’s to either become ever more innovative or to hang up their newly accquired equipment before they have really started.
The Risks
The second problem is that with so much information out their, which way do you go? How do you find the best techniques and styles that the end users, your customers, actually want? Which courses are actually going to give you the advantage you need? What if you make a huge investment in time and money, using up your valuable resources and then find that what you are doing is really a dead duck! Many of us have been there already!
The Solution
As a photographer myself, I knew that a fresh approach was needed. Also it was clear that for photographers to aim for their old goals of ‘making a living’ just wasn’t going to cut it anymore. Let’s face it, any ‘Joe’ with a digital camera can turn out pictures that are often good enough to satisfy family and friends. This means that the poor old pro has to work harder than ever at creating a real difference in service, customer care and finished results.
The Professional Photogrpahers difference.
But most importantly, it does not matter how great the photographers work is, if the customer can not see a tangible and worthwhile difference between what you are offering and what they can produce themselves, they won’t be back. Will they? This ‘digital’ thing really is a two edged sword.

On the other hand, if you are innovative; if you are genuinely excited at having them as customers; if you do for them what others can’t and if its stuff that they can get excited about too, then they will spend. They will refer others. They will come back for more! In no time at all  you could dominate your market place! That is the kind of target that is essential today. This kind of ‘outrageous & aspirational’ thinking is not for everyone. That’s fine, isn’t it? However, bear in mind that your nearest and dearest competitor is on his(or her)own way to dominate your market place right now.

Before you switch off your thinking, declaring that dominating your photogrpahic niche market is beyond you, realise this: It is easier than you think. It can be quicker than you think & the rewards will be better than you think!

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